Managing Data
User Generated Content
What is it?
User Generated Content (UGC) is where voluntary contributors can publish online content. Some popular examples include:
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Wikipedia
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Social Networks - Facebook, Twitter, Youtube
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Forums - eg Whirlpool, Reddit
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Review Websites - Zomato
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Online Classifieds - Gumtree
Benefits of User Generated Content for a Website Owner
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Free - the website owner does not have to pay staff to produce content
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General Feedback is Seen as Reliable - General user opinions can be viewed a valuable towards feedback and decision making - eg checking the rating of a restaurant before deciding where to eat
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Self policing opportunities - forums can be monitored by voluntary moderators
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Keeps users engaged - users often participate with discussions with one another, keeping users engaged and increasing the number of returned users
Costs of User Generated Content for a Website Owner
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Bias - users often hold strong opinions about a topic and often don't contribute a balance perspective
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Lack of reliability and creditability - anyone can publish content from a 5 year old to a University professor, therefore, user generated content has to be taken with a pinch of salt. There's no guarantee that information presented in user generated content is factual and is why Wikipedia has a poor reputation and often avoided in referencing
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Online Defamation risk - users can publish false, offensive or inappropriate content, which could pose a legal liability towards the website owner. In February, 2016, an online user on TripAdvisor, wrote a defaming review of Gold Coast hotel - Paradise Resort. Such comments could negatively impact the business by deterring future guests from staying at the hotel.
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Confusion over Intellectual Property - who owns user generated content? There is often confusion over who owns user generated content and how it can be used?